UK freight forwarding and logistics firm says the move will allow it ‘to provide an enhanced range of services, leveraging the broad expertise of the other EV Cargo business divisions’.
One of the UK’s best-known freight forwarding names, Allport Cargo Services, is rebranding to EV Cargo Global Forwarding, as the firm’s parent group EV Cargo continues “its focus on growth and brand consolidation”.
Founded in 1963, Allport Cargo Services has grown to become one of the UK’s predominant international supply chain partners, especially to the retail and consumer goods industries, providing air, ocean and surface freight, logistics and supply chain optimisation services.
Following its acquisition by the global logistics and technology business EV Cargo several years ago, Allport has been one of five business divisions within EV Cargo, which said it “will continue to offer international supply chain services, with investments in 22 countries and operations in over 100 markets”.
EV Cargo said the rebrand “will provide EV Cargo Global Forwarding with the platform for sustained growth as it takes advantage of the opportunity to operate under a single global brand, fully aligned with the other business divisions”.
It said the phased transition to EV Cargo Global Forwarding will be complete by the end of 2020, adding: “The Allport name is renowned for delivering global freight forwarding excellence with a rich heritage and expertise in comprehensive logistics solutions. For those reasons, Allport will be retained in a product capacity in the future.”
The company reported significant growth during 2019, with earnings before tax increasing by over 50%, and introduced cost reduction measures to ensure sustainable trading during the first half of 2020.
Clyde Buntrock, EV Cargo Global Forwarding chief executive, said: “Our focus on global growth means rebranding and operating as EV Cargo Global Forwarding is an exciting prospect. Allport embodies the fundamental principles and ethos of EV Cargo and we share the same vision, values and focus on exemplary customer service and world-leading supply chain solutions – operating under the new brand will therefore be a natural and seamless progression.
“The move will allow us to provide an enhanced range of services to our customers in harmony with, and leveraging the broad expertise of, the other EV Cargo business divisions.”
Source: Lloyd´s
