European launch customer, international brewery giant Heineken, already works with the tech-powered load-matching trucking specialist in the US market.
Uber Freight, which has been building its business matching trucking companies with loads to haul on the US market, has made its operational debut in Europe with a first shipment moved on behalf of international brewery giant, Heineken, in the Netherlands.
The two companies already collaborate in the US.
Now a separate business unit of the ride-sharing technology pioneer, Uber Freight said it aims to remove barriers between carriers and shippers, creating improved ways of working together. “For shippers like Heineken, Uber Freight can generate additional capacity and through its technology and solutions ensure improved asset utilization, better transparency and reduced costs,” it noted.
Commenting on the co-operation with Uber Freight, Maarten Koudenburg, senior director, Heineken, Netherlands Supply Chain, remarked: “Innovation is an important element across the entire Heineken business, and supply chain is no different. This first European load gives us the chance to experience Uber Freight in the context of the European market. We look forward to further exploring new opportunities such as this in the future.”
Dan Buczkowski, head of Europe Expansion at Uber Freight, said: “We have learned a great deal from our collaboration with Heineken in the US and we’re excited to expand further and work together on solutions that can drive the freight industry forward.”
Uber Freight underlined that its expansion into Europe was an important step towards it bringing the company’s vision of an efficient and transparent freight marketplace to the international stage, adding: “As Uber Freight grows, the company will endeavour to become a reliable partner to European carriers, shippers and everyone working to build a bright future for Europe’s logistics. From there, it plans to expand access in other parts of Europe in the near future.”